Contact Information
Research Projects
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Journal Articles
Zhu, J. J. H., & Wang, E. H. (2005). Diffusion, use and impact of the Internet in China. Communications of the ACM, 48 (4), 49-53.
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Wang, S. J., & Zhu, J. J. H. (2003). Mapping film piracy in China. Theory, Culture & Society 20 (4), August, 97-125
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| Lee, B. K. M., & Zhu, J. J. H. (2002). Internet use and sociability in Mainland China and Hong Kong. IT@Society, 1 (1), 219-237, available online http://www.stanford.edu/group/siqss/itandsociety/Vol01-1-A14-Lee-Zhu.pdf
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Zhu, J. J. H., & He, Z. (2002). Perceived characteristics, perceived needs, and perceived popularity: Diffusion and use of the Internet in China. Communication Research, 29 (4), 466-495.
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Zhu, J. J. H., & Huang, Y. (2002). Weak links within a centralized national system: Inter-provincial relations vis-à-vis news coverage from 1955 to 1996. The China Review, 2 (1), 149-172.
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Zhu, J. J. H., & He, Z. (2002). Information accessibility, user sophistication, and source credibility: The impact of the Internet on value orientations. Journal of Computer-Mediated Communication, 7 (2), available online http://jcmc.indiana.edu/vol7/issue2/china.html
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Zhu, J. J. H., & He, Z. (2002). Diffusion, use and impact of the Internet in Hong Kong: A chain process model. Journal of Computer-Mediated Communication, 7 (2), available online http://jcmc.indiana.edu/vol7/issue2/hongkong.html
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He, Z., & Zhu, J. H. (2002). The ecology of online newspapers: The case of China. Media, Culture and Society, 24 (1), 141-157.
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Guo, Z. S., Zhu, J. J. H., & Chen, H. L. (2001). Mediated reality bites: Comparing direct and indirect experience as sources of crime perceptions across two communities in China. International Journal of Public Opinion Research, 13 (4), 398-418.
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Lu, X. Y., Zhu, J. J. H., & Stokes, M. (2000). The use and effects of web-based instruction: Evidence from a single-source study. Journal of Interactive Learning Research, 11, 197-218.
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祝建华 (2004).不同渠道、不同选择的竞争机制: 新媒体权衡需求理论.《中国传媒报告》，第8卷第2期，第16-24页. Zhu, J. H. (2004). Competition between alternative sources and alternative priorities: A theory of weighted and calculated needs for new media. China Media Report, 8 (2), 16-24.
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祝建华、何舟 (2002). 互联网在中国的扩散现状与前景: 2000年京、穗、港比较研究.《新闻大学》，第72期 (2002年夏季号)，第23-33页. Zhu, J. H., & He, Z. (2002). The current and future of the diffusion of the Internet in China: A comparison among Beijing, Guangzhou, and Hong Kong, 2000. Journalism University, 72 (2002 Summer), 23-32.
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彭世勇、何舟、祝建华 (2002). 文化价值与人际冲突管理关系模式,《中国传媒报告》, 第1期, 第1号, 第111-118页. Peng, S. Y., He, Z., & Zhu, J. H. (2002). Cultural values and conflict management styles. China Media Report, 1(1), 111-118.
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郭中实、祝建华、陈怀林、俞旭、黄煜(2002).無孔不入的媒體現實：直接和間接經驗對香港與廣州受眾的犯罪觀念影響之比較. 《新闻学研究》, 第9卷第2期, 第61-86页. Guo, Z. S., Zhu, J. H., Chen, H. L., Yu, X., & Huang, Y. (2002). Direct and Mediated Experience as Sources of Crime Perception between Residents in Hong Kong and Guangzhou. Mass Communication Research, 9, 2, 61-86.
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祝建华 (2001). 精确化、理论化、本土化：20年受众研究心得谈. 《新闻与传播》, 第8卷第4期, 第68-73页. Zhu, J. H. (2001). Precision, theorization, and indigenization: 20 years in audience research. Journalism and Communication, 8(4), 68-73.
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祝建华 (2001).中文传播研究之理論化與本土化: 以受眾及媒介效果的整合理论为例.《新闻学研究》, 第六十八期, 第1-21页. Zhu, J. H. (2001). Theorization versus indigenization of Chinese communication research: The integrated theory of audiences and media effects as a case study. Mass Communication Research, 68, 1-21.
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黄煜、祝建华 (2000). 中国大陆省际新闻流通之研究 (1955-1996). 《新闻学研究》, 第六十四期, 第161-182页. Huang, Y., & Zhu, J. H. (2000). News flow in mainland China: A longitudinal study. Mass Communication Research, 64, 161-182.
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Books/Edited Volumes:
Zhu, J. J. H., Sudweeks, F., & Ess, C. (2002) (Eds.). Internet adoption in the Asia-Pacific region. Special issue of Journal of Computer-Mediated Communication, 7 (2)
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柯惠新、祝建华、孙江华 (2003). 《传播统计学》. 北京: 北京广播学院出版社. Ke, H., Zhu, J. H., & Sun, J. H. (2003). Statistics in Communication Research. Beijing: Beijing Broadcast Institute Press.
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Book Chapters
Zhu, J. J. H., & He, Z. (2003). Information accessibility, user sophistication, and source credibility: The impact of the Internet on value orientations. In F. E. Jandt (Ed.), Intercultural communication: A global reader (pp. 65-83), Sage.
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Zhu, J. J. H. & Ke, H. X. (2001). Political culture as social construction of reality: A case study of Hong Kong’s image in mainland China. In S. P. Hua (Ed.), Chinese political culture (pp. 188-215). New York: M. E. Sharpe Press.
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He, Z., Zhu, J. H., & Peng, S. (2001). Cultural values and conflict resolution in enterprises in diverse cultural settings in China. In G. M. Chen & R. Ma (Eds.), Chinese Conflict Management and Resolution (pp. 129-148). Westport: Greenwood.
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祝建华 (2005). 香港特区互联网使用现状报告.载于中国互联网协会和中国互联网络信息中心(编),《中国互联网发展报告(2005)》, 第773-782页. 北京：人民邮电出版社。 Zhu, J. J. H. (2005). Internet use in Hong Kong. In China Internet Association and China Internet Network Information Center (Eds.), China Internet Development Report (2005), pp. 773-782. Beijing: People’s Post and Telecommunication Publishing House.
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祝建华 (2004). 香港地区互联网使用现状统计报告.载于中国互联网协会和中国互联网络信息中心 (编),《中国互联网发展报告 (2003－2004)》, 第710－719页. 北京：人民邮电出版社。 Zhu, J. J. H. (2004). A statistical report of Internet use in Hong Kong. In China Internet Association and China Internet Network Information Center (Eds.), China Internet Development Report (2003-2004), pp. 710-719. Beijing: People’s Post and Telecommunication Publishing House.
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祝建华 (2004). 大众传播研究中的“陷阱”与“误区”. 载于王永亮、成思行(编):《传媒论典：与传媒专家对话》，第209－221.北京：中央编译出版社。 Zhu, J. J. H. (2004). Common pitfalls in mass communication research. In Wang, Y., & Cheng, S. (Eds.), Classics in mass media research: Dialogues with media scholars (pp. 2009-221). Beijing: Central Translation Publishing.
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祝建华 (2003). 中国香港地区互联网络发展状况统计报告。载中国互联网协会、中国互联网络信息中心(编),《中国互联网发展报告(2002)》,第 700－709页。北京：人民邮电出版社. Zhu, J. J. H. (2003). A statistical report of the development of the Internet in Hong Kong. In China Internet Society and China Internet Network Information Center (Eds.), China Internet Development Report (2002) (pp. 700-709). Beijing: People’s Post and Telecommunication Publishing House.
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祝建华 (2003). 中文傳播研究之理論化與本土化. 载于陈国明 (编):《中华传播理论与原则》，第107－130. 台北：五南图书公司。 Zhu, J. J. H. (2003). Theorization and indigenization of Chinese communication research. In Chen, G. M. (Ed.), Theory and principle of Chinese communication (pp. 107-130). Taipei: Wunan Books.
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祝建华 (2002). 传播研究国际化的国际经验: 个人学术训练与机构奖惩体制的影响. 载于张国良、黄芝晓(编): 《中国传播学：反思与前瞻》(157-170页).上海:复旦大学出版社. Zhu, J. H. (2002). ). International experience in internationalization of communication research: The impact of individual training and institutional rewarding mechanism. In Zhang, G. & Huang, Z. (Eds.), Communication Research in China: Looking back and looking forward (pp. 157-170). Shanghai: Fudan University Press.
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祝建华 (2001). 数码沟指数之操作定义和初步检验.载于吴信训、王军、林爱君(编):《走向21世纪的新闻传播学研究》(203-211页).汕头:汕头大学出版社. Zhu, J. H. (2001). Operational definition and preliminary test of the Digital Divide Index. In X. Wu, J. Wang, & A. Lin (Eds.), Journalism and Communication Research in the 21st Century (pp. 203-211). Shantou: Shantou University Press.
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